ASEAN shall take concrete steps to further strengthen the ASEAN identity, spirit and sense of community through wider participation of ASEAN citizens.

ASEAN shall elevate functional cooperation to a higher plane to bring shared prosperity to all its members.

ASEAN shall seek to conserve, preserve and promote the cultural and artistic heritage as an integral part of life and spirit in ASEAN. Towards this end, ASEAN shall seek to foster a dynamic environment conducive to the creative expressions of indigenous, traditional, modern and contemporary cultural forms and values while recognizing the commonalities [similarities] and differences in traditions as great sources of artistic creativity.

ASEAN shall raise awareness of ASEAN among its peoples, in particular, the younger generation, and instill in them a consciousness of the spirit and identity embodied in ASEAN by harnessing all appropriate modes and technologies in the media and communications, education and through greater interaction among its peoples.

ASEAN shall continue to strengthen the family as a foundation for a strong, caring and cohesive society, capable of meeting new challenges arising from rapid social and economic changes, by promoting strong family values and bonds and providing for safety nets for families to help cushion the impact of such changes.